ASKET
Stockholm, Sweden · $60–$250
Radical transparency. Permanent collection.
Set your intentions to see your match score
Independent foundersNatural fibersDisclosed factoriesSlow fashion
Discover, understand, and shop fashion from one trusted destination. Brand profiles, materials, manufacturing, editorial, resale, and verified shopping links — answered in seconds.
IMDb organizes film.
Bloomberg organizes finance.
INTENTION organizes fashion.
Today, understanding one piece of clothing means jumping between Instagram, TikTok, Google, Reddit, Pinterest, brand sites, resale platforms, and a dozen articles.
INTENTION brings all of it into one trusted place — so the moment you see something you love, you already know whether it's worth it.
A rich, structured profile for every brand. The source of truth.
Ask in natural language. Find what you actually want, not what you typed.
Verified affiliate links to brands, retailers, and boutiques.
Secondhand, vintage, archive, and rental — all in one view.
Founder interviews, factory visits, material explainers, buying guides.
Stockholm, Sweden · $60–$250
Radical transparency. Permanent collection.
Los Angeles, CA · $150–$500
Regenerative cotton. Garments grown from the soil.
New York, NY · $300–$1500
Luxury with full supply-chain transparency.
Nashville, TN · $98–$280
B Corp footwear. Published living-wage data.
Toronto, Canada · $30–$180
Direct-trade Egyptian cotton from the Nile Delta.
San Francisco, CA · $98–$650
Fewer, better things.
22–50. Values quality over quantity. Researches before she buys. Wants brands that align with her style and her values — not more noise.
She isn't only here for sustainability. She just wants to buy better.
When you have a question about a brand, a designer, or what to buy next — your first instinct should be to open INTENTION.