For brands

Send us the documents. We cite the source.

INTENTION is not a certifier. We do not rate, score, or stamp brands as "good." We organize publicly verifiable evidence so shoppers can decide based on their own values.

How submission works

Every claim gets one of three labels.

Send us documentation supporting any specific claim your brand makes. If the document is citable, we publish the claim as Publicly Verified with a link to the source. If it isn't, we publish it as a Brand Claim, clearly labeled as self-reported.

What we accept as evidence

Public, citable sources

  • · Third-party certification registry entries (GOTS, B Corp, Fair Trade, OEKO-TEX, SA8000, LWG, ROC)
  • · Government filings and incorporation records
  • · Independent factory and social audits (with auditor named)
  • · Published wage floors or living-wage verification
  • · Supplier lists and material traceability disclosures
  • · Reputable news coverage and NGO reports
Our commitment

No opinions. Just evidence.

  • · We never call a brand "good," "bad," "sustainable," or "ethical"
  • · We do not certify or rank brands
  • · Every fact links back to its source, or is labeled as a Brand Claim
  • · You can update your evidence any time new documentation is available
Submit evidence

Tell us about your brand.