INTENTION
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Nudie Jeans

Denim with a repair-it-forever culture.

Founded 2001·Gothenburg, Sweden·$129–$259·Denim, Menswear, Womenswear

Swedish denim brand built on free-for-life repairs, organic cotton, and a fully disclosed factory list. Every Nudie store is also a repair shop.

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Evidence

By category

Materials

  • Organic cotton · Turkey, Italy — GOTS certified
    Brand ClaimBrand Claim

Manufacturing

  • Manufactured in Italy, Tunisia, India · Long-term factory partners
    Brand ClaimBrand Claim
  • Brand states factories are disclosed · Fair Wear Foundation leader status
    Brand ClaimBrand Claim

Ownership

  • Independent · Founded 2001 · Maria Erixon
    Brand ClaimBrand Claim

Certifications

  • GOTS · Global Organic Textile Standard — covers organic fiber sourcing and processing.
    Global Standard gGmbH ↗
    Publicly VerifiedPublicly Verified
  • Fair Wear Foundation · Independent monitoring of factory labor conditions.
    Brand ClaimBrand Claim
  • Fair Trade Certified Cotton · Certifies fair prices and working conditions for cotton farmers.
    Brand ClaimBrand Claim

Repair / Rental / Circularity

  • Free Repairs Forever · Free in-store or by-mail repairs for life on any Nudie jeans.
    Brand ClaimBrand Claim
  • Re-use · Trade in worn pairs for store credit; resold via Nudie Re-use.
    Brand ClaimBrand Claim
  • Re-cycle · Worn-out jeans are shredded back into new denim.
    Brand ClaimBrand Claim
Brand claims

Stated by the brand — not independently verified

These are statements made by the brand itself. INTENTION has not confirmed them through a public source. Brands can upgrade any claim to Publicly Verified by submitting documentation on the For brands page.

  • CertificationsFair Wear Foundation
  • CertificationsFair Trade Certified Cotton
  • MaterialsOrganic cotton
  • ManufacturingManufactured in Italy, Tunisia, India
  • ManufacturingBrand states factories are disclosed
  • OwnershipIndependent
  • Repair / Rental / CircularityFree Repairs Forever
  • Repair / Rental / CircularityRe-use
  • Repair / Rental / CircularityRe-cycle
Public sources

Where we looked

METHOD · INTENTION is an evidence platform, not a certifier. We organize publicly verifiable information so you can make informed choices based on your own values. Brands: submit evidence →