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Publicly sourced

Nudie Jeans

Denim with a repair-it-forever culture.

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Founded
2001
Headquartered
Gothenburg
Price tier
$$
$129–$259
Ownership
Independent
Verification
Tier 1
Fully sourced
Good On You
Great

The story

Swedish denim brand built on free-for-life repairs, organic cotton, and a fully disclosed factory list. Every Nudie store is also a repair shop.

Your match

Materials & sourcing

· Publicly sourced
Organic cotton
Turkey, Italy — GOTS certified

Production

· Publicly sourced
Country
Italy, Tunisia, India
Factories disclosed
Yes — full supplier list
Scale
Long-term factory partners
Conditions
Fair Wear Foundation leader status

Certifications

3 held · 0 not held
✓
GOTS
Held · Registry-verified

Global Organic Textile Standard — covers organic fiber sourcing and processing.

✓
Fair Wear Foundation
Held · Registry-verified

Independent monitoring of factory labor conditions.

✓
Fair Trade Certified Cotton
Held · Registry-verified

Certifies fair prices and working conditions for cotton farmers.

Founder & ownership

Founder
Maria Erixon
Ownership structure
Independent
Co-founded Nudie Jeans in 2001 after a long career in Swedish denim design.

Circular programs

· Brand-reported
Free Repairs Forever

Free in-store or by-mail repairs for life on any Nudie jeans.

Re-use

Trade in worn pairs for store credit; resold via Nudie Re-use.

Re-cycle

Worn-out jeans are shredded back into new denim.

SOURCES · Data points are labeled Publicly sourced, Brand-reported, or Verified. Verified items have been documented and reviewed by INTENTION. Brand-reported items are claims by the brand and have not been independently verified.