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Ticker · REFORMATIONVerified · 2026-06-01
Publicly sourcedRomantic feminineCoastal romantic

Reformation

Sustainable fashion at scale, sexy by design.

AI summarySustainable scale brand with real receipts. RefScale on every product page.

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Founded
2009
Headquartered
Los Angeles
Price tier
$$
$80–$400
Ownership
Permira (majority investor
Verification
Tier 1
Fully sourced
Good On You
Good

The story

Reformation built a model around 'sustainability without the granola' — vintage-inspired feminine silhouettes paired with public RefScale impact data on every product.

Your match

Signature pieces & price anchors

Signature pieces
  • — Juliette dress
  • — Cynthia jeans
  • — Petites linen midi
What things cost
Slip dress$248
Denim$148–$198

Materials & sourcing

· Publicly sourced
TENCEL™ Lyocell, linen
Europe — disclosed mills
Deadstock fabric
LA garment district

Production

· Publicly sourced
Country
USA, China, Turkey, Vietnam
Factories disclosed
Yes — full supplier list
Scale
Owned LA factory + partners
Conditions
RefScale impact tracking; supplier list public

Certifications

2 held · 0 not held
✓
B Corp
Held · Registry-verified

Certifies social and environmental performance, transparency, and accountability.

✓
Climate Neutral Certified
Held · Registry-verified

Verified net-zero carbon emissions.

Founder & ownership

Founder
Yael Aflalo
Ownership structure
Permira (majority investor, 2019)
Founded Reformation in 2009; stepped down as CEO in 2020.

Circular programs

· Brand-reported
Ref Recycling

Trade in worn Ref pieces for store credit via Thredup partnership.

SOURCES · Data points are labeled Publicly sourced, Brand-reported, or Verified. Verified items have been documented and reviewed by INTENTION. Brand-reported items are claims by the brand and have not been independently verified.