INTENTION
← Directory
Ticker · THEROWVerified · 2026-06-01
VerifiedQuiet luxuryTailored minimal

The Row

American quiet luxury. The reference point.

AI summaryThe originator of the modern quiet-luxury wardrobe. Heavy, drapey, expensive. Buy once.

Shop The Row ↗
Founded
2006
Headquartered
New York
Price tier
$$$$
$890–$12,000+
Ownership
Independent
Verification
Tier 2
Publicly sourced
Good On You
Not enough information

The story

Founded by Mary-Kate and Ashley Olsen, The Row built the modern vocabulary for quiet luxury — heavy silks, Italian cashmere, sculptural tailoring, no logo, no compromise.

Your match

Signature pieces & price anchors

Signature pieces
  • — Margaux bag
  • — Bourse tote
  • — Devon cashmere coat
  • — Roan pant
What things cost
Cashmere t-shirt$890
Margaux 15 bag$5,790
Wool coat$4,000–$8,000

Materials & sourcing

· Publicly sourced
Italian cashmere
Italy — undisclosed mills
Silk, wool, leather
Italy, France

Production

· Publicly sourced
Country
Italy, France
Factories disclosed
No / partial disclosure
Scale
Atelier
Conditions
Italian and French ateliers; supplier list not public

Founder & ownership

Founder
Mary-Kate & Ashley Olsen
Ownership structure
Independent, women-owned
Twin founders. Launched The Row in 2006 with a single perfectly cut t-shirt; now run one of the most influential luxury houses in the US.

Press

"The benchmark for American luxury."

— Vogue
SOURCES · Data points are labeled Publicly sourced, Brand-reported, or Verified. Verified items have been documented and reviewed by INTENTION. Brand-reported items are claims by the brand and have not been independently verified.