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Ticker · AJEVerified · 2026-06-01
VerifiedAustralian resortRomantic feminine

Aje

Coastal Australian femininity at scale.

AI summaryCoastal Australian wedding dresses. Broderie, asymmetric ruffles, statement bows.

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Founded
2008
Headquartered
Sydney
Price tier
$$
$150–$700
Ownership
Independent
Verification
Tier 2
Publicly sourced
Good On You
It's a start

The story

Edwina Forest and Adrian Norris built Aje into Australia's largest independent label — broderie, ruffles, the dress everyone wore to a 2020s wedding.

Your match

Signature pieces & price anchors

Signature pieces
  • — Broderie maxi
  • — Asymmetric mini
  • — Belted shirt dress
What things cost
Maxi dress$395

Materials & sourcing

· Publicly sourced
Cotton, linen, viscose
China, India

Production

· Publicly sourced
Country
China, India
Factories disclosed
No / partial disclosure
Scale
Factory partners
Conditions
Code of conduct; partial supplier disclosure

Founder & ownership

Founder
Edwina Forest & Adrian Norris
Ownership structure
Independent, women-owned
Sydney designers; launched Aje from a market stall in 2008.
SOURCES · Data points are labeled Publicly sourced, Brand-reported, or Verified. Verified items have been documented and reviewed by INTENTION. Brand-reported items are claims by the brand and have not been independently verified.