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Ticker · SIRVerified · 2026-06-01
VerifiedAustralian resortRomantic feminine

Sir.

Sydney sun-bleached romance.

AI summaryAustralian resort romance. Linen co-ords and bias slip dresses for weddings.

Shop Sir. ↗
Founded
2014
Headquartered
Sydney
Price tier
$$$
$200–$1,200
Ownership
Independent
Verification
Tier 2
Publicly sourced
Good On You
Not enough information

The story

Sophie Coote and Nikki Campbell's Sydney label balances soft tailoring with the bias-cut slip dress that became a fixture of editorial wedding content.

Your match

Signature pieces & price anchors

Signature pieces
  • — Bias slip dress
  • — Linen co-ord
  • — Cut-out gown
What things cost
Slip dress$420
Linen co-ord set$580

Materials & sourcing

· Publicly sourced
Linen, silk, cotton
Europe, China — partner mills

Production

· Publicly sourced
Country
China, Australia
Factories disclosed
No / partial disclosure
Scale
Factory partners
Conditions
Code of conduct published

Founder & ownership

Founder
Sophie Coote & Nikki Campbell
Ownership structure
Independent, women-owned
Sydney friends; launched Sir. in 2014. Acquired by Sequential Brands in 2021.
SOURCES · Data points are labeled Publicly sourced, Brand-reported, or Verified. Verified items have been documented and reviewed by INTENTION. Brand-reported items are claims by the brand and have not been independently verified.