Ticker · FAITHFULLTHEBRANDVerified · 2026-06-01

Publicly sourcedAustralian resortCoastal romantic

Faithfull the Brand

Bali-printed, holiday-ready dresses.

AI summaryHand-printed Bali-made resort wear. Florals, midis, swim co-ords.

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Founded

2012

Headquartered

Sydney / Bali

Price tier

$100–$400

Ownership

Independent

Verification

Tier 1

Fully sourced

Good On You

Good

The story

Two former magazine editors founded Faithfull in Bali, building a label around hand-printed prints, batik-inflected florals, and a fair-wage Balinese workshop.

Your match

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Signature pieces & price anchors

Signature pieces

— Hand-printed midi
— Wrap maxi
— Bardot top

What things cost

Midi dress	$240
Co-ord set	$320

Materials & sourcing

· Publicly sourced

LENZING™ ECOVERO viscose

Disclosed European pulp

Linen, organic cotton

China, India

Production

· Publicly sourced

Country

Bali, Indonesia

Factories disclosed

Yes — full supplier list

Scale

Owned workshop + partner factories

Conditions

Fair-wage Balinese workshop, named partners

Certifications

1 held · 0 not held

✓

BSCI

Held · Registry-verified

Business Social Compliance Initiative — workplace audits.

Founder & ownership

Founder

Helle Them-Enger & Sarah-Jane Abrahams

Ownership structure

Independent, women-owned

Met working at fashion magazines in Sydney; founded Faithfull in 2012 after a Bali surf trip.

Circular programs

· Brand-reported

Take-back pilot

Repair and resale pilot in AU.

SOURCES · Data points are labeled Publicly sourced, Brand-reported, or Verified. Verified items have been documented and reviewed by INTENTION. Brand-reported items are claims by the brand and have not been independently verified.