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Patagonia

Earth-first outdoor. The model.

Founded 1973·Ventura, CA·$30–$700·Outdoor, Menswear, Womenswear

Yvon Chouinard's Patagonia is the original earth-first outdoor brand — now owned by a purpose trust that channels all profits to climate work.

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Evidence

By category

Materials

  • Recycled polyester, organic cotton · Disclosed mills via Footprint Chronicles
    Brand ClaimBrand Claim
  • Recycled wool, hemp · Disclosed partners
    Brand ClaimBrand Claim

Manufacturing

  • Manufactured in 30+ countries, fully disclosed · Long-term factory partners
    Brand ClaimBrand Claim
  • Brand states factories are disclosed · Fair Trade Certified™ sewing; Footprint Chronicles maps every supplier
    Brand ClaimBrand Claim

Ownership

  • Patagonia Purpose Trust / Holdfast Collective (since 2022) · Founded 1973 · Yvon Chouinard
    Brand ClaimBrand Claim

Certifications

  • B Corp · Certifies social and environmental performance, transparency, and accountability.
    B Lab ↗
    Publicly VerifiedPublicly Verified
  • Fair Trade Certified · Fair Trade USA-certified sewing on a large share of product.
    Brand ClaimBrand Claim
  • 1% for the Planet · Founding member; gives 1%+ of revenue to environmental nonprofits.
    Brand ClaimBrand Claim

Repair / Rental / Circularity

  • Worn Wear · Repair, resale, and trade-in program — the most established in the industry.
    Brand ClaimBrand Claim
  • Common Threads · Free repairs at every Patagonia store.
    Brand ClaimBrand Claim
Brand claims

Stated by the brand — not independently verified

These are statements made by the brand itself. INTENTION has not confirmed them through a public source. Brands can upgrade any claim to Publicly Verified by submitting documentation on the For brands page.

  • CertificationsFair Trade Certified
  • Certifications1% for the Planet
  • MaterialsRecycled polyester, organic cotton
  • MaterialsRecycled wool, hemp
  • ManufacturingManufactured in 30+ countries, fully disclosed
  • ManufacturingBrand states factories are disclosed
  • OwnershipPatagonia Purpose Trust / Holdfast Collective (since 2022)
  • Repair / Rental / CircularityWorn Wear
  • Repair / Rental / CircularityCommon Threads
Public sources

Where we looked

METHOD · INTENTION is an evidence platform, not a certifier. We organize publicly verifiable information so you can make informed choices based on your own values. Brands: submit evidence →