Earth-first outdoor. The model.
AI summaryThe reference for what an ethical brand can be at scale. Buy used via Worn Wear.
Yvon Chouinard's Patagonia is the original earth-first outdoor brand — now owned by a purpose trust that channels all profits to climate work.
| Better Sweater | $139 |
| Nano Puff | $229 |
Certifies social and environmental performance, transparency, and accountability.
Fair Trade USA-certified sewing on a large share of product.
Founding member; gives 1%+ of revenue to environmental nonprofits.
Repair, resale, and trade-in program — the most established in the industry.
Free repairs at every Patagonia store.