Tove

London-Scandinavian event dressing.

AI summaryArchitectural event dresses. The 'one Pinterest dress everyone saves.'

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Founded

2019

Headquartered

London

Price tier

$$$

$300–$2,000

Ownership

Independent

Verification

Tier 2

Publicly sourced

Good On You

Not enough information

The story

Camille Perry and Holly Wright founded Tove after running Topshop's design studio — focused on standout, photograph-ready dresses with old-Hollywood architecture.

Your match

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Signature pieces & price anchors

Signature pieces

— Cape dress
— Shirred poplin dress

What things cost

Statement dress

$700–$1,400

Materials & sourcing

· Publicly sourced

Silk, cotton, wool

Italy, India

Production

· Publicly sourced

Country

India, Portugal

Factories disclosed

No / partial disclosure

Scale

Factory partners

Conditions

Code of conduct published

Founder & ownership

Founder

Camille Perry & Holly Wright

Ownership structure

Independent, women-owned

Former Topshop design directors; founded Tove in 2019.

SOURCES · Data points are labeled Publicly sourced, Brand-reported, or Verified. Verified items have been documented and reviewed by INTENTION. Brand-reported items are claims by the brand and have not been independently verified.