5 min read
Brand spotlight: ASKET
The Swedish menswear label that publishes the cost of every seam.
Most fashion brands obscure their margins. ASKET publishes them. Every garment page on asket.com breaks down the price into fabric, trims, labor, transport, duties, and the brand's own margin. The company maintains a permanent collection — no seasonal drops — and operates a free-for-life repair program called Revival. The trade-off: a tighter range and longer wait times. The point: a model built around keeping clothes in use, not selling more of them.
Brands mentioned
ASKET
Stockholm, Sweden · $60–$250
Radical transparency. Permanent collection.
Set your intentions to see your match score
Independent foundersNatural fibersDisclosed factoriesSlow fashion
Nudie Jeans
Gothenburg, Sweden · $129–$259
Denim with a repair-it-forever culture.
Set your intentions to see your match score
Independent foundersNatural fibersCircular programsDisclosed factories